Naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility. This transaction can also involve naming an asset within a facility, typically for a defined period of time. Through a contractual agreement, terms like rights fees, signage, sponsorship rights, renewal terms and other negotiations are outlined.
Naming right sponsors benefit from this type of partnership in many ways such as brand awareness, advertising and exposure and by building customer loyalty.
Current Naming Opportunities
No current opportunities available.
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